Client
Kerman Morris
Services
Brand Identity
Design
Web Design
Web Development
Art Direction
Packaging Design
Description
Defined—and recognized—by their bold lines, Kerman Morris Architects is a San Francisco-based firm that has made a name for itself in the booming Bay Area residential and mixed-use development sectors. It was time to capitalize on the hard work—and extend that reputation. At this pivotal point in their practice, Kerman Morris engaged us for a full brand refresh and website to elevate the visibility of their work.
Drawing first on the Bauhaus and Mackintosh movements that inspire Kerman Morris— then building a brand that is graphically and conceptually modern.
We delivered a memorable package that will be used across signage, collateral, web and print. Thinking architecturally, we focused on application first: letting the lines of the mark we created extend or distend to fit various use-cases; then on material and process: choosing duo-toned paper and embossing to give dimension and structure to the card.
Architects—whose imagination extends the art and practice—and whose foundations will always be sound.
We also created an online experience for Kerman Morris that presents a rich photographic overview of their portfolio in one swipe of the hand.
Custom technical enhancements including a multi-level, responsive navigation that allows users to view projects by type, and easily navigate to specific projects.
