Your brand is your business and your business has a story. It’s so foundational that you almost never think of it. Yet, without it there’s no distinction or character. We listen, we ask questions about the current perception of your business, company values, target audience, and examine your industry and competitors. How do you want to be seen? What do you want people to know about you now and moving forward? In the hands of our expertise, we help you pinpoint the most effective way to visually communicate your brand that is compelling and memorable.

Once we’ve clarified your goals, we develop a well-planned strategy and create an informed design solution that achieves your specific objectives. During our strategy presentation, we make recommendations on content, style, and specific branding assets. This might include visual examples (mood boards, physical examples, online references) of what we think might best accomplish your goals. We also outline a roadmap and timeline to achieve each item. Brand strategy is the foundation of our work. It defines the tone and sets the stage for all of the work to come, and ensures that what we create is consistent with the client's directive.

We gather all the content and structure of what we will be creating so that the design process can be as efficient as possible. This might include the existing assets your business has, such as images, diagrams, materials, and copy. We will analyze the quality (resolution, mechanical formats, etc.) of the content to make sure we can use it. We also create new content (illustrations, photography, copy, storyboards, etc.) so that when we start designing we have all of the tools we need in place.

This is when we let our creativity take over and begin building original and authentic visual communications that capture the essence of your brand. We also create mock-ups of our design concepts to help you visualize the final product. Together, we'll review our work at every stage, gather your feedback and finalize the ingredients (layouts, colors, typefaces, etc.) and overall look and feel of your brand.

Rock solid assets and guidelines designed exclusively for you. We build out high-resolution mechanical files of all the deliverables to universal graphic standards and coordinate with vendors (if needed). This phase might include press checks and overseeing the production of the deliverables. We also enter all of our design elements into a brand guideline that will serve as a reference for you, your staff, and any vendors you work with in the future.

A successful project culminates in a smooth hand-off of visual assets and website management. We want to execute this critical transition flawlessly. In some cases, training might be necessary to explain how they work, and stewardship to help maintain the consistency of your brand as your practice evolves. We want the assets we create for you to serve you for many years to come, so it’s important to us that you understand how they work.