Project
Maybach
Services
Brand Identity
Copy
Print Collateral
Web Design
Description
Ulrich Schmid-Maybach engaged us to build a creative direction and website for a luxurious, craftsman-inspired property on the west shore of Lake Tahoe. The residence provides a unique opportunity to experience the heritage of the family and celebrate the engineering achievements of Wilhelm and Karl through a curated gallery of Maybach collector pieces. We worked closely with Uli to develop a character and narrative for the property that would feel authentic to his family’s legacy at the lake.
Accessible by seaplane, dock to dock, the property has one of the longest piers on the west shore with a stunning 180-degree view of the lake.
We designed over 50 new visual assets for the Maybach Foundation and their growing umbrella of brands.
