WILLIS+CO. is a real estate development and brokerage firm based in San Francisco. John Parker Willis and his team have built some of the city's most notable new homes and small scaled condominium projects. We designed a new logo and identity system for the company that includes a modular and stackable business card, and a website that captures the playful spirit of the team.
A trip to John's office yields a visual feast of colorful gadgets, vintage toys, and playful objects. So, it made sense to build an art direction for his card and website that embodied that.
We simplified Willis + Co. to W+CO. and conceived of a card that was also an
object or "toy" if you will, that could literally be built upon using slots for stability.
For John's website, we amplified the brand concept with a quirky collage of movable objects that are custom coded to move at the viewers will, or desire to "play".