Seven Roots Ranch is a 200+ acre sun drenched property located in Napa Valley, California. Sweeping views of rolling vineyards are adorned by majestic, landmark oak trees, wildflowers and a stream fed by the Napa river. The name ‘Seven Roots’ is an ode to the family that bought this property years ago, and raised their five children on the ranch. The property includes an organic farm yielding a variety of seasonal vegetables, fruits, jams, flowers and farm fresh eggs. It has become sought-after location for weddings and exclusive events. The family hired us to develop an iconic mark, print collateral, wayfinding and touch points that would embody the family legacy, the heritage of napa ranches, and the modern adaptation of the property today as an event space and organic farm.
The inspiration for the Seven Roots came from the distinctive oak trees on the property, and the history of the land as a cattle ranch. The interlocking figures of the number 7 and capital R form a modern elegant monogram that can be used on its own, without the name. The colors evoke bright California poppies and the rich soil of their land. Serif type evokes the elegance of the structures on the property, while the textured tree ring stamp (made from a tree stump found on the property) signals the roots of the oak trees, and the family that nurtured the land to be what it is today.
Over the years the owners have built an eclectic array of structures around their collection of modern sculpture including two restored barns and modern residences for guests.
The color palette was drawn from the patina of the walls, the paper (French Construction) was chosen to amplify the textural surfaces of the building, and the logo came from the angle in which the building anchors itself to Hyde Street (20% incline).
We created a website and shot and produced a video that bridged the experience of the print collateral and built momentum around the new building. The site served as a storytelling tool that featured a historic, interactive timeline of the neighborhood, a location map of local amenities, and presented the talented team behind the development and design of this architectural landmark.
We designed an interactive isometric illustration of the building allowing viewers
to virtually walk-through the building in a crisp, clean, minimalist interface.